21 AdWords Power Points

Google AdWords can be a great source of traffic. It can also be an expensive experiment gone wrong. When running a Google AdWords campaign it is important to do things the right way. This will help insure the profitability and success of your campaign.

The following is a list of best practices I call the 21 AdWords Power Points. Read them, print them out and keep them handy for future reference.

1. Be very targeted, not general, in every aspect of your campaign.

2. Always send the surfer to a targeted landing page.

3. Think like your potential customer. What's in it for her?

4. Think like your potential customer. What would your customer search to find you?

5. A few good highly targeted keywords are worth more than a thousand general ones.

6. Use AdGroups to advertise in a very targeted way.

7. Always use negative keywords. Study the top 100 search results to find negative keywords.

8. Constantly manage your campaign. Don't expect it to run itself.

9. Be flexible in your bidding. Top position doesn't always mean best performance. Sometimes #3 or even #5 or works best.

10. Focus on conversions. A lot of clicks doesn't always mean a lot of sales. Don't attract the wrong crowd.

11. Concentrate on CTR. When a campaign is new, establishing history is essential to the success of a campaign.

12. Use match types effectively. Exact match works better than broad match in some situations. Make sure you test often to know which match type works best for your campaigns.

13. Make sure your landing pages download fast and are usable.

14. Make sure the landing page sells. The user should find it immediately obvious why they were sent there. The landing page must convert for your campaign to succeed.

15. Always use a call to action in your ad and landing page.

16. If selling on price, include that in the copy.

17. Use a domain name that includes your most targeted keyword.

18. Analyze your competition. Study their strategies and bidding practices and find a way to differentiate your ad and compete more effectively.

19. Use keywords in your ads so that they are highlighted.

20. Run competing adgroups with different ad copy.

21. Constantly monitor your results and never stop testing.

George Kokolakis is a professional Internet marketer and pay per click advertising expert. Subscribe to his free Google AdWords course at: http://AdwordSchool.com